Strategic alliances to overcome crisis

Week of Integrated Technologies for Construction, Environment and Equipment will gather in June, 2017 the main players of fundamental industries to ensure the retaking of Brazilian economic growth

Two hundreds of representative business leaders and executives from companies, representative entities and public management which are working in the areas of construction, infrastructure, mining, sanitation, power and sustainability received with surprise and enthusiasm the launching of the Week of Integrated Technologies for Construction, Environment and Equipment in September 20. This important event—which will be carried out by Sobratema between June 7 and 9, 2017 at the São Paulo Expo Exhibition & Convention Center,  in the city of São Paulo—was designed with the unique proposal of gathering at the same time and the same place the main meetings of those areas carried out in Brazil.

In the Week of Integrated Technologies the Construction Expo 2017 – International Trade Show of Buildings and Infrastructure Works, the M&T Peças e Serviços 2017 – Trade Show and Congress of Equipment Technology and Management for Construction and Mining, the Summit 2017, the largest event of this content for the construction chain of the Brazilian Market and the BW Expo 2017 – Trade Show of Technology and Services for Sustainable  Management of Water, Surplus and Energy will be carried out.

For Afonso Mamede, president of Sobratema, more than a union of trade shows and congresses, this huge event will be the perfect environment to spread knowledge and to share experiences. “This comprehensive meeting will ensure the enlargement of the network of contacts and relationships of the most diversified players  of the industry involved with each area, making easy the qualification and increase of the visiting public. In addition, the event will ensure conditions to close a high volume of sales”, thinks him.

Mamede remembers that—due to the large quantity of events in the areas of construction and environment carried out in Brazil—the professionals who work in these areas have no condition of participating in all of them. “That was why we imagined a single event that would allow them to have this global and strategic view of the industry. But an appropriate place to receive an event of these proportions was missing till GL Eventos decided to invest in a place with the features of the São Paulo Expo Exhibition & Convention Center, the largest exhibition center of Latin America. With this space available, we realized that we finally would carry out an event of this size, offering to the market a unique condition of viewing and understanding the market as a whole and being introduced to new technologies, construction methods, trends, successful cases, etc.”

Sobratema’s expectations are that the Week of Integrated Technologies for Construction, Environment and Equipment will receive more than 40,000 visitors in an environment of optimism and of growth retaking of the industry and of the Brazilian economy.